The articles presented in this volume offer an interdisciplinary examination of how the image of power is shaped by both the media and the politicians themselves. The reflection explores the role of media as communication channels between politicians and the public and their impact on shaping social attitudes. As media evolve dynamically, their use in communication entails both new opportunities and challenges, raising concerns about the transparency and true nature of activities in this area. To address these concerns, scientific research is needed to understand how politicians attempt to influence opinions, promote judgments, implement changes, and gain power. This encompasses a variety of research problems that reveal recent transformations in political communication.
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