English
Język Polski
Paper versus Digital. Media Images of the Election Campaign in 2014 – with the Case Example of “Gazeta Krakowska”
Maria Nowina Konopka
Abstract
Taking into account the significance and participation of the press as a source of information, and due to the high level of media attraction of topics associated with the self-government elections, it is assumed that the election campaign to the voivodeship sejmik is an issue that is also frequently taken up both in regional press as well as websites. For the purpose of verifying this theory, 53 paper issues of the “Gazeta Krakowska”, as well as articles published in the information service of this newspaper, have been subjected to analysis. The research covered nine weeks of the autumn election campaign of the year 2014. The author’s intention regarding this work was also to establish the cultural elements of the statements analysed.
Keywords
local election 2014 ; election campaign ; ?Gazeta Krakowska? ; regional information service
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