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Published : 2024-12-30
Vol. 15 No. 53 (2024)

Hate policy for negative content

Anna Leszczuk-Fiedziukiewicz

https://orcid.org/0000-0002-8800-2486

DOI: https://doi.org/10.35765/hp.2632
Section: Articles Varia

Abstract

SCIENTIFIC OBJECTIVE: To reflect on the role of social media in shaping policy towards content expressing contempt and hatred, and to explain the controversial approval of the Meta concern for posts wishing death to V. Putin and A. Lukashenko, justified as a ‘temporary exception’

THE RESEARCH PROBLEM AND METHODS: The problem is Meta's attitude towards hate speech after Russia's aggression against Ukraine in 2022. The research methods were critical discourse analysis, framing theory and analysis of found data.

PROCESS OF ARGUMENTATION: Three potential answers to questions related to Meta's decisions, called interpretations, were developed. The first related to the company's structural capabilities, marketing-defined as understanding user needs (‘expressing rage’). The second interpretation involved the use of artificial intelligence and new algorithms. The third explanation focused on the need to retouch Facebook's discredited reputation.

RESEARCH RESULTS: The results of the analysis showed that allowing hate speech was a kind of experiment to drive online traffic and feed artificial intelligence. Facebook has for years pursued ideas to curb hate speech, and ­explained its lack of precision in defining its rules and regulations by cultural nuances or problems with moderators. The analysis exposed the dark side of the communications hegemon (3 billion users), especially content management mechanisms that led to polarised views and electronic warfare, including in the context of the hybrid war.

CONCLUSIONS, INNOVATIONS AND AND RECOMMENDATIONS: As social media has become a tool for mass trolling, there is a growing public expectation for its owners to respond by combining paradoxes: online safety and freedom of expression. The publication is a pretext for a public debate about the role of engineers in moderating content appearing on the internet. Given the dynamism and complexity of the problem, the management of hate speech requires in-depth reflection from multiple scientific disciplines.

Keywords

hate speech, hate, trolling, Facebook, online security



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